Where sports & business meets the next generation

Welcome to the Impulse Summit 2021

#lessonslearned

We are excited to announce the fourth edition of our annual Impulse Summit on October 28th, 2021, at the Würth Haus in Rorschach, St. Gallen. We aim to provide a platform for intergenerational, international, and interdisciplinary dialogue to shape the future of the sports industry.

This year’s Impulse Summit 2021 will be centered around the general topic Lessons Learned. We invite participants to share what they have learned about the sports industry during the challenging last few years and what solutions can be implemented moving forward. Specifically, we seek to create insights within our core areas of concentration: Digitalisation & Business Innovation, Politics & Governance, and Society & Responsibility.

We want to thank the Federal Office of Sports FOSPO for their efforts in co-organising our flagship event. Their continuous support since the foundation of our initiative has allowed us to put roots down in Switzerland. We hope to provide an enriching experience for all participants and create valuable impulses for change in the sports industry!

Following last year’s online edition, we are reviving our unique physical format while making parts of the conference public. All Stage sessions and three highlighted impulse sessions will be available through a free live stream.

Join us Online

Join the discussion online.

All our major stage sessions with speakers, such as Carsten Koerl (sportradar), Frank Leenders (FIBA Marketing & Services), or Alexander Thiel (McKinsey & Company), will be streamed live from the Würth Haus. It is free to join our sessions via AirMeet (Google Chrome recommended)

Join us as a supporter or host

By joining as a Supporter, you will assist us with marketing, logistics, executive summaries, and the transport of Summit participants. We ask for your help across the conference week. In return, you gain access to an exclusive conference and its behind-the-scenes, with the opportunity to gain valuable insights from the sports industry. Additionally, you will receive a goodie bag and access to the afterparty! You can also sign up as a Host, providing a place to sleep for an international student attending the Summit. Only a bed is needed; we supply everything else. In addition to meeting an international student, you would receive the goodie bag and be invited to the afterparty.

Our Format

Intergenerational Dialogue at heart.

In our interactive platform, we unite 90 leaders from in and around the industry with 35 selected Global Talents. Our Global Talents are invited to Switzerland for a 5-day program which ends with the Impulse Summit at the Würth Haus in Rorschach. Here, our experts and Global Talents challenge the status quo of the sports industry in interactive formats. While we keep our format in-house, we stream specific sessions online to provide for a full day of program for all online participants.

35

International Students (Global Talents)

65

Speakers

20

Sessions

500+

Participants online (2020)

50

Supporters

Speakers

Alexander Müller SK Gaming

Alexander Thiel McKinsey & Company

Andy Dudynsky ESports Commentator

Beat Wachter Olympic Committee Liechtenstein

Béatrice Wertli Schweizer Turnverband

Carsten Koerl Sportradar

Dave Heiniger Athletes Network

David Bundi PwC Legal Switzerland

David Dellea PwC

Dirk Schlünz 1. FC Nürnberg

Dr. Andreas Christoph Weber FOSPO

Dr. Felix Mutter Deloitte

Dr. Florian Hohmann University St. Gallen

Dr. Merla Kubli University of St. Gallen

Dr. Sebastian Koppers DFB-Akademie

Dr. Stefan Walzel Board Member, EASM

Emma Zwiebler (Mason) WFSGI

Frank Leenders FIBA Media & Marketing Services SA

Joachim Hilke Fanatics

Jörg Höflich DFL

Julia Philipona Athletes Network

Karin Orgeldinger German Skiing association (DSV)

Luca Hartmann MYI Entertainment

Matthew Campelli The Sustainability Report

Mickael Terrien University of Lausanne

Nicolas Evans FIFA

Nicolas Frevel Hertha BSC

Oliver Niedermann Raiffeisen

Pascal Mühlheim Emmi Group

Patric Rupp ON

Patrick Albrecht SRI Executive

Patrick von Gunten Accenture

Prof. Dr. Thomas Rudolf University of St. Gallen

Ralph Straus FEI

Seraina Gut PwC Legal Switzerland

Stefan Zant Seven.One Sports

Timm Jäger Eintracht Tech

Vera Hager AXA

Program

28. October 2021 | CET

09:00 - 09:25

Stage | Opening Ceremony

Speakers: Impulse Network

This session is streamed live on AirMeet.

09:30 - 10:15

Stage | Lessons Learned - looking back, moving forward

Speakers: Carsten Koerl (sportradar), Christian Deuringer (Allianz), Frank Leenders (FIBA Marketing & Services)

This session is streamed live on AirMeet.

10:45 - 12:00

Impulse Sessions | Politics & Governance

The transformation imperative for football clubs beyond the pandemic (live-streamed)
Trust as success factor for anti-doping institutions
The key pillars of a national sports strategy
Role of ethics and fairness in competitive sports
Towards a more resilient governance system in sports
Driving long-term success in sports organisations

13:00 - 13:25

Stage | Stakeholder Capitalism - creating long term value in sports

Speakers: David Grevemberg (Center for Sports & Human Rights), Charly Classen (Sky Germany), Tom Pitts (LionRock Capital)

This session is streamed live on AirMeet.

13:45 - 15:00

Impulse Sessions | Business Innovation & Digitalisation

What the traditional and e-sports can learn from each other (live-streamed)
Redefining value creation in sponsoring
Sports retailing and its adaption to modern consumerism
Monetisation of digital business models
The sports investment case – value creation or destruction?
Mapping technologies – a technology radar for football

15:30 - 16:45

Impulse Sessions | Society & Responsibility

Enhancing the impact of women in professional sports (live-streamed)
The sustainability case – business or idealism?
Driving change – a code of conduct for the future of corporate sports sponsoring
Seeking for societal acceptance – the future of mega sport events
What it takes to lead a sports organisation

17:15-17:40

Stage | Building back stronger - key strategic pillars to future proof the european sports system

Speakers: Alexander Thiel (McKinsey & Company), further speakers tba

This session is streamed live on AirMeet.

What people say

Only when you challenge an idea and getting someone out of his comfort zone you can create something big. You are not following, you are shaping.

Carsten Koerl CEO, Sportradar

I was impressed being here today, that it is very professional. It is very well run. There are a lot of people who are really interested, so it is good to be affiliated.

Olaf Swantee CEO, Sunrise

Crowdsourcing the ideas, crowdsourcing the different perspectives and learning from that is of incredible value.

Benjamin Stoll Director Technology & Innovation, FIFA

Coorganisator - Federal Office of Sports

The Federal Office of Sports is the Swiss federal government’s centre for expertise in sports. Its mission is to promote sports and exercise in all age groups and at all levels across Switzerland, its cantons and regions. It creates optimum conditions for active participation in sports and exercise that go beyond social and cultural boundaries.

As the Impulse Summits Co-Organisator, the Federal Office of Sports promotes the intergenerational dialogue in and around the sports industry. Through strategic advisory, feedback and content-driven inputs, the Federal Office of Sports further strengthens the initiative’s sustainable development and the conference’s unique format.

Our Partners

Those who make it happen

A strong partner network from companies, public institutions, and private contributors serves as the backbone enabler for the Impulse Summit. Without continued support from our partners, building an independent platform on an annual basis would not be possible.

Check out further partners here

Topic

#lessonslearned

Topic Announcement | #lessonslearned

Jul 1, 2021

In our fourth year of hosting the Impulse Summit in St. Gallen, we will focus on “Lessons Learned”. Under this theme, we invite sports...

Contact

Reach out to learn more

Whether you are an expert, a student, or a young professional, if you are interested in joining the Impulse Summit, do not hesitate to contact us. Use our Join us section for specific applications.

We always welcome questions and contacts directly in any case.

Benedikt Dunse Managing Director

Enya Dietze Board Member | Platforms & Speakers

Julien Petat President Sports Business Club , Head of Network